About Us

A Company with a Purpose

Welcome to Wagner MacKenzie Skincare, where we believe in more than just beauty – we believe in transforming lives. As a private social capitalism corporation, Wagner MacKenzie Skincare is dedicated to tearing down the barriers that stand in the way of at-risk individuals creating lives they love. We are not just another skincare brand; we are a company with a mission to provide real opportunities and foster change.

  • Breaking Barriers and Building Futures

    At Wagner MacKenzie Skincare, we understand the cycles of poverty, homelessness, violence, crime, and addiction that many find themselves trapped in. Our purpose is to provide at-risk individuals with a genuine chance to break free from these cycles and build a brighter future. We do this through meaningful employment, skill development, and mentorship.

  • Living Wage Employment

    We believe that everyone deserves a fair wage for their work. That’s why we offer employment that pays a living wage, as determined by the Living Wage Network of organizations. This ensures that our employees can support themselves and their families while working towards a better future.

  • Skill Development in the Biotech Sector

    The biotech sector is booming, with a projected labor shortage of approximately 29,000 in Canada by 2029. Wagner MacKenzie Skincare is committed to equipping our team with the skills needed to thrive in this dynamic industry. By providing hands-on training and development opportunities, we empower our employees to secure their futures in a high-demand field.

  • Mentorship and Support

    We believe in the power of mentorship to inspire and guide individuals towards success. At Wagner MacKenzie Skincare, all our at-risk employees are assigned a professional social worker who serves as their case manager, providing personalized support and guidance. In addition to this professional support, our employees receive mentorship through internal resources, external suppliers, and peer mentorship from other employees from at-risk communities who have transformed their lives by working with us. We are committed to only working with suppliers who agree to provide external mentorship to our at-risk employees. This comprehensive support system helps our team navigate their personal and professional journeys effectively.

  • Quality and Sustainability

    At Wagner MacKenzie Skincare, we are dedicated to crafting high-quality, premium vegan, and all-natural skincare products specifically designed for men, by men. Our mission is to promote wellness and confidence in men by providing superior skincare solutions that prioritize health, environmental sustainability, and social responsibility. Our commitment to transformation extends to our products. We offer luxury, all-natural vegan skincare products that bring confidence and beauty to our customers and employees alike. Sustainability is at the heart of everything we do, ensuring that our products are not only good for your skin but also good for the planet.

  • Shared Success

    The majority of our shareholders are the at-risk youth who work in our business. This means that as Wagner MacKenzie Skincare grows, so do the opportunities for our employees. We are proud to be a company where success is shared and everyone has a stake in our future.

  • Our Vision

    Our vision is to become the leading men’s skincare brand that not only enhances the physical appearance of men but also contributes to their overall health and well-being. We strive to be a pioneer in sustainable business practices, creating positive impacts on both society and the environment.

Join us...

at Wagner MacKenzie Skincare, where every product sold helps to build a brighter future for at-risk individuals. Together, we are more than a skincare company; we are a movement for change, confidence, and beauty.

Discover the difference. Experience the purpose. Embrace the beauty.

Welcome to Wagner MacKenzie Skincare.

Our Leadership

Sandy MacKenzie

Chief Executive/Mentoring Officer

Sandy MacKenzie is the Co-Founder and CEO of Wagner MacKenzie Skincare, a social capital, purpose-driven start-up dedicated to revolutionising the skincare industry with high-quality, vegan, and all-natural products. With over 35 years of experience in corporate sales and charitable fundraising, Sandy’s expertise and vision drive the company’s mission to create innovative skincare solutions that not only meet the needs of diverse communities but also contribute to breaking systemic barriers. His leadership ensures that Wagner MacKenzie Skincare is a brand rooted in compassion, empowerment, and positive social impact.


Sandy’s passion for helping at-risk youth and vulnerable populations stems from a lifelong commitment to creating meaningful change. Having held leadership roles such as Chief Operating Officer of Salecology International, Vice President & Campaign Director at the ROM Governors, and Strategic Philanthropic Advisor to Big Brothers Big Sisters of Canada, Sandy brings a wealth of experience to his mission of addressing poverty, homelessness, exploitation, addiction, and crime. As a proud member of the LGBTQ+ community, he leverages his platform to champion inclusivity and uplift marginalised voices. Through Wagner MacKenzie Skincare, Sandy strives to inspire hope and forge pathways to opportunity, embodying the company’s ethos of resilience and transformation.

Email: sandy.mackenzie@wagnermackenzieskincare.com

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Auston Wagner

Chief Operating Officer

As a young LGBTQ+ leader, Auston brings passion and resilience to his role, shaping the company’s operations. He collaborates closely with the leadership team to oversee the creation and manufacturing of innovative skincare solutions tailored to diverse communities. Auston’s unwavering commitment to inclusivity and social impact ensures that Wagner MacKenzie Skincare is not just a brand, but a movement that uplifts and empowers.


Auston’s journey is a testament to perseverance and transformation. Like many at-risk youth, he has faced the challenges of living street life, navigating poverty, homelessness, and working in the sex trade. These lived experiences fuel his drive to create opportunities for others and break cycles of marginalisation. Through Wagner MacKenzie Skincare, Auston aims to inspire hope, demonstrate the power of second chances, and show that success can emerge from even the most difficult beginnings. His leadership is a beacon of resilience and a call to action for building a more inclusive and compassionate world.

Email: Auston.wagner@wagnermackenzieskincare.com

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Uri Kestenbaumi

Chief Financial Officer

Uri brings a unique blend of financial expertise and lived experience to the team. Prior to joining Wagner MacKenzie Skincare, he leveraged his financial acumen as Senior Investment Associate at Leverage VC, and Plaza Capital, where he fostered growth in innovative startups.

Email: uri.kestenbaum@wagnermackenzieskincare.com

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